Générik bleaching powders, leader in professional colouring/bleaching at low prices. For hairdressing professionals, discover Générik bleaching powders in small and large sizes. The classic Générik bleaching powder will allow you to bleach up to 7 tones. The BB Hair Plex, allows a powerful lightening up to 9 tones, enough to leave room for your imagination and creativity. This powder also provides intense hair protection thanks to its innovative technology. Thanks to Générik bleaching powders, you can create all the effects you want: highlights, sweeps, ombre hair or even tie and dye. Choose your favorite powder and style!