Generik

Generik

Générik for professionals

Générik is the provocateur of hair care products. Created in 2004 by Bruno and Delphine Mocher, the brand intends to offer products for professionals of high quality at “generic” prices, a little marketing nod to the “monsters” of distribution and cosmetics. Générik gives priority to the quality of care and shampoos. The content does not matter as long as the hair is beautiful and healthy. To test and promote its products to the general public and professionals, Générik opened a showroom on rue Taitbout in Paris to apply the adage: "To try is to adopt it".


These products must respond to 10 hair problems. In a way, this Générik range is a real Swiss army knife for professionals. These products heal, repair and maintain all the hair very effectively.


Générik coloring


To meet the needs of professionals, the brand has imagined 3 ranges with 72 shades to obtain perfect and lasting colorations.
Depending on the hair and the result, we choose between:

- Creams with ammonia,
-Creams without ammonia,
- Creams for wicks.


Care for perms and relaxers


To make perms and permanently straighten wavy or curly hair, the brand offers care kits. Same objective, to remain sober in the presentation and efficient on the result.


Générik shampoos and conditioners


Shampoos are the products most used by professionals. For them, the brand has imagined packaging in 5 l cans. Specific shampoos are sold in pump bottles which facilitate their application, just like masks or "two-phase" products.
Générik wants its concept to meet the requirements of consumers and professionals. These ranges keep their promise without making any fuss for a win-win exchange well in tune with the times.

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