Vitality , softness and radiance constitute the state of mind of Joico. An incredible energy that the brand calls "Joi". This guideline, this state of mind, is present at the heart of everything the brand undertakes and is found even in the names of the products. More than a salon experience , Joico has designed a whole range of home care technology. Give your hair the health and beauty you have always dreamed of , they will say THANK YOU. To meet the needs of each type of hair, Joico has declined several technologically specific ranges : Defy Damage for damaged hair, Blonde Life for blond and very light hair, K-Pak and K-Pak Color Therapy , for very damaged hair and subjected to chemical treatments, Moisture Recovery for thick and dehydrated hair, Daily Care for salon services, Joifull for lacking volume hair, Ydra Splah for fine to medium thirsty hair. Colorful, Joico texturizers will make you fall in love! Do not hesitate to also discover the range of Joico stylists on Beauty Coiffure.