Subtil Color Time

Discover the new Subtil Color Time range, an innovative hair care routine dedicated to maintaining and preserving color, designed by and for hairdressing professionals. Powered by the patented Color Locker technology, this revolutionary collection fixes pigments deeply and sustainably protects color against external aggressions, oxidations, and even metals present in water such as copper, iron, or calcium. Proven and quantified results by independent laboratories: your color is preserved twice as much as with a classic routine, with a shine increase of +47% after 12 washes. The range consists of four complementary products, all enriched with Color Locker technology and 100% vegan: the Color Protecting Shampoo (300ml and professional format 1L), the Chantilly Mask for dehydrated colored hair (200ml and pro format 500ml), the Rich Mask for dry to very dry colored hair enriched with shea butter (250ml and pro format 750ml), as well as the Protective Serum (50ml). These expert and professional formulas rely on a synergy of high-performance active ingredients: rice proteins to combat fading and prolong color retention, soy proteins to hydrate and repair the hair fiber's surface, ultra-concentrated raspberry acid with AHA to boost radiance and provide immediate glossy shine, and anti-metal agents to detoxify the fiber and ensure a vibrant and uniform color. The olfactory signature of the range, a floral and fruity blend of raspberry, orange blossom, and iris powder, transforms each treatment into a true sensory experience. On the consumer results side, the numbers speak for themselves: 100% of panelists are satisfied with the overall result of the routine, 91% confirm that the color retains its intensity, and 100% of testers would purchase the product. The star product of the range, the Chantilly Mask Subtil, captivates with its unique fluffy and creamy texture that allows for an even Color Shock action throughout the hair, giving the hairdresser the opportunity to theatricalize their service in the salon. Made in France in an ISO-22716 certified factory, the Color Time range establishes itself as a high-end professional alternative accessible at -50% compared to average prices of L'Oréal Professionnel 2026. Whether you are a professional hairdresser looking to enrich your retail offering in the salon or an individual wishing to prolong the brilliance of your color between visits to the hairdresser, the Subtil Color routine adapts to all colored hair profiles for a shiny, durable, and enhanced result with every use.