Smoothing & straightening

Professional straightening and straightening : for tamed and radiant hair. Professional straightening and straightening offers an ideal solution for those looking to tame their unruly, curly or frizzy hair. These hair treatments, carried out by professionals, make it possible to obtain smooth, silky and radiantly healthy hair. Discover the different straightening and straightening techniques available on the market and the benefits they offer your hair.
The different professional straightening and straightening techniques:
Keratin Straightening : This treatment involves applying a keratin-based solution to the hair, which helps smooth and reduce frizz. It is suitable for all hair types and is generally safe for hair and scalp health. Example: Smoothing GKhair , Smoothing Creatine+ Straight from Wella Professionals.
Permanent straightening or straightening: This chemical treatment modifies the internal structure of the hair to make it permanently smooth. It is particularly suitable for very curly or frizzy hair. Example: Schwarzkopf Glatt smoothing.
Brazilian Straightening : This temporary straightening technique uses keratin and silicone products to smooth the hair and reduce frizz. The result usually lasts 3 to 4 months, depending on the care given to the hair.
Japanese straightening : Also called "thermal straightening", this permanent straightening technique uses chemicals and heat to modify the internal structure of the hair and make it smooth and shiny.
The advantages of professional straightening and straightening:
Smooth, Frizz-Free Hair: Professional straightening and straightening treatments help smooth hair, reduce frizz and make everyday styling easier.
Suitable for different hair types: Professional straightening and straightening techniques are designed to suit different hair types, whether curly, wavy or simply unruly.
Durability: The results of a professional straightening or straightening treatment can last from a few weeks to several months, depending on the method chosen and the care given to the hair.
Time Saving: Straightened or relaxed hair takes less time to style, making your daily hair care routine easier.
Improved hair health: Certain straightening techniques, such as keratin straightening, can improve hair health by nourishing and strengthening it.