Bronz' Express

Bronz'Express, the self-tanning icon

The inimitable, unique, incomparable, and cult brand, in particular thanks to its product which has become legendary for more than 60 years: Bronz'Express lotion,

The story of a cult brand

Created more than 60 years ago in 1960 by the Académie Scientifique de Beauté brand, Bronz'Express completely revolutionized the world of cosmetics with its cult product: the tinted self-tanning lotion. It was the first liquid self-tanner that offered immediate results. It was quickly nicknamed "Water that tans".

The vast majority of self-tanners have an unpleasant scent that is difficult to hide. This is mainly due to the active ingredient that activates the skin's natural melanin: DHA. What has made the Bronz'Express self-tanning lotion so iconic among its users around the world is its effectiveness and natural result, but also its irresistible fragrance of Ylang-Ylang, which allows a pleasant application without the typical and little appreciated smell of the classic self-tanner.

Mythical yesterday, mythical today

The tinted self-tanning lotion has had different looks over the years, but its iconic formula has remained unchanged since 1960. Often copied, but never equaled, its success lives on today. Moreover, a bottle is sold every minute in the world! Now sixty years old, Tinted Self-Tanning Lotion has not aged a single wrinkle and remains a mythical self-tanner. The name Bronz'Express is now synonymous with a natural tan even without the sun and a unique know-how.

To satisfy all desires, the expertise of the Tinted Self-Tanning Lotion is available in different textures to offer unparalleled moments of sensoriality, especially with the tinted self-tanning gel. Its moisturizing and melting texture will flood your skin with intense freshness, while leaving it with a sunny veil.

Radiating expertise, the Bronz'Express brand has become synonymous with radiance and instant-effect sunless tanning. It naturally stands out as the icon of self-tanners.