Gama

Gama: the Italian Made innovation

At the origin of many innovations such as the hair straightener, Gama has become one of the international leaders in the market of professional hairdressing appliances over 40 years. Born in Italy where beauty plays a significant role in society, hairdressing equipment does not only aim to style hair, it also provides care and protection to the hair. Today, the quality of Gama products is undisputed by any hairdressing professional in the 50 countries where the brand is present.

The story behind Gama

In 1969, Gama observed the creativity buzzing in hair salons and wanted to be part of it! He invented a tool that none of us can do without today; the hair straightener. Hairdressers and stylists worldwide didn't miss the launch of their new ally. Produced on a large scale, fashion shows and beauty salons became addicted to it.

With its success, the Gama brand focused all its know-how and teams on this new innovation. The goal was to continuously improve the products in the catalog. By the late 1990s, Gama was able to offer everyone a heating technology ready for use in seconds: QuickHeat technology. A true revolution in the work of hairdressing professionals.

In 2010, Gama kept its promise and continued to improve the performance of its hair straightener. It patented its IHT (Instant Heat Technology) which ensures an even faster heat-up time and smooth hair in just one pass. Hair becomes smooth, flexible, and shiny, and customers love it. Without neglecting hair straighteners, Gama is now expanding its expertise by adding hair dryers, curling irons, and professional clippers for barbers to its portfolio.

Gama around the world

To assert its position as a leader worldwide, Gama did not hesitate for a second to invest abroad. As hair texture, hair trends, and hairdressing techniques vary from country to country, Gama teams want to be present on the ground, close to the locals. Bags are packed, heading to Russia, Argentina, and China where Gama has set up its Research & Development laboratories. Every day, from Gama's creation to today, the brand's teams constantly monitor the evolution of the market around the world to adapt and create quality equipment.