Generik

Generik for Professionals

Generik is the provocateur of hair care. Created in 2004 by Bruno and Delphine Mocher, the brand aims to offer high-quality products for professionals at "generic" prices, a playful nod to the giants in distribution and cosmetics. Generik prioritizes the quality of treatments and shampoos. The focus is on making the hair beautiful and healthy, regardless of the content. To test and promote its products to the general public and professionals, Generik opened a showroom on Rue Taitbout in Paris to apply the motto: "Try it, you'll love it."

These products address 10 hair problems. In a way, this Generik range is a real Swiss Army knife for professionals. These products effectively care for, repair, and maintain all types of hair.

Generik Hair Color

To meet the needs of professionals, the brand has created 3 ranges with 72 shades to achieve perfect and long-lasting colorations.
Depending on the hair and the desired result, you can choose between:

♡ Crèmes with ammonia,
♡ Creams without ammonia,
♡ Creams for highlights.

Generik Perm and Relaxer Treatments

To create permanent waves and relax curly or wavy hair, the brand offers care kits. The goal remains the same: simple presentation and effective results.

Generik Shampoos and Conditioners

Shampoos are the most commonly used products by professionals. For them, the brand has designed 5-liter jugs. Specific shampoos are sold in pump bottles that make application easy, just like masks or "two-phase" products.
Generik aims for its concept to meet the demands of consumers and professionals. These ranges deliver on their promise without any fuss, creating a win-win situation that fits perfectly with the current trends.