WeDo/ Professionnal

WeDo/ Professional, a committed brand

Discover the eco-ethical hair care by weDo/ Professional, a brand based on 4 principles: Clean, natural, ethical, and sustainable.

Clean for its minimalist yet powerful formulas, rigorously tested. They are composed of 93% to 99.7% natural-origin ingredients. weDo/ Professional products are certified Vegan and Cruelty Free by the Vegan Society and Cruelty Free International. Moreover, to show great respect for the planet, all packagings are made from recycled and recyclable materials, significantly reducing waste.

WeDo/ Professional Results Directly at Home

WeDo/ hair care benefits from 2 patented technologies for unparalleled professional effectiveness:
The silicone-free care technology, known as the cationic technology, allows WeDo/ shampoos and masks to naturally adhere to the hair for optimal action of the active ingredients on the hair fiber.
The sulfate-free technology allows WeDo/ cleansing care to gently clean while respecting the hair and scalp.

Tailored Ranges for Every Hair Type

To address all hair concerns, WeDo/ has developed different ranges for all hair types. The "Hydration & Shine" range is formulated for normal to damaged hair to bring shine with its fermented rooibos leaf extracts. The "Lightness & Softness" range is designed for fine hair to provide hydration without weighing them down thanks to its fermented bamboo water extracts. These ranges cater to everyone with different formats: liquid or solid shampoos, conditioners and masks, oils, creams, and balms for professional results like at the hair salon.

Ecology, a Vital Importance for WeDo/ Professional

All tubes and packagings are made from 50% to 94% recycled plastic and are recyclable. The outer packaging is made from 100% recycled FSC-certified cardboard. To further reduce its plastic footprint, WeDo/ offers solid shampoos in its two ranges without plastic packaging. WeDo/ Professional partners with the Plastic Bank association to protect oceans from plastic pollution. This association transforms pollution into wealth. The collected plastic can be exchanged by local residents for money, fresh food, clean water, and school fees for their children. They provide vital income opportunities for extremely poor people in countries like Indonesia and Haiti. Collectors receive a Social Plastic premium in addition to the market value of the plastic, providing them with a stable income.