Amika

Amika a brand full of colors... & commitments!

amika: is a colorful brand created by a group of hairstyling professionals and artists. Their dream? To create a high-performing brand that breaks away from the usual standards, with the main goal of offering healthy and clean products for both people and the planet.

• A clean brand: products are formulated without sulfates (SLS, SLES, ALS), starch, parabens, aluminum, and 1300 other questionable ingredients.
• Cruelty-free: no product has ever been tested on animals and no product will ever be.
• A green brand: all amika: product packaging is 100% recyclable plastic and 90% is made from recycled plastic.
• A committed brand: amika: supports people suffering from cancer with HairToStay.

Amika 10 collections to meet the needs of every hair type

♡ Signature: to moisturize hair daily
♡ Detox collection: to cleanse, exfoliate, and purify the scalp
♡ Repair: to strengthen hair before it's too late
♡ Smooth: for smooth, frizz-free hair
♡ Color: to provide colored hair with protection, shine, and brilliance
♡ Blonde: to enhance blonde hair
♡ Texture: to texturize hair effortlessly
♡ Volume: to rescue flat and thin hair
♡ Curl: for beautiful bouncy curls
♡ Hold: for long-lasting hairstyles

Sea Buckthorn, the Signature Super Fruit of amika:

The effectiveness of amika's professional hair care and styling products relies on the carefully chosen formula of each product. To become what it is today, amika focused on a natural ingredient that was meticulously selected: Sea Buckthorn. This plant is a shrub with light foliage and colorful fruits. Why Sea Buckthorn? Sea Buckthorn is known to be highly resilient, adapted to the most challenging conditions. This "superfruit" is a true (and one of the few) sources of omega-7 fatty acids, making it the perfect ingredient for a healthy scalp and strong, vibrant hair.