Farmavita

Farmavita, an Italian Success Story

Italians no longer surprise us when it comes to beauty. Over time, they have gained valuable experience in this field, and once again, Farmavita is proof of that! This brand, coming straight from our neighboring country, was born in Milan over 40 years ago, in 1973. With one goal in mind: to conquer the haircare cosmetics market in Italy and internationally. Today, Farmavita is present in over 40 countries.

To achieve this, the brand has focused on four key areas: continuous research, rigorous selection of raw materials, rich active ingredients tailored to each hair concern, and cutting-edge technology. The teams at the Farmavita laboratory have always provided the brand with international visibility and remain constantly alert to the evolving needs of hairdressers. Equipped with the best manufacturing instruments, Farmavita has developed numerous ranges of professional quality products, tested and embraced by hairdressers. Formulated with plants known for their benefits on our hair, the Farmavita ranges will make you melt.

Farmavita a Comprehensive Range

Today, Farmavita has developed no less than 420 product references for care, colorations, and other technical treatments. Continuous research and strict raw material selection allow Farmavita to offer high-quality products that are increasingly appealing to industry experts.

Hair Care: Omniplex, Amethyst, Argan Sublime, Back Bar & Onely. Farmavita hair care products adapt to each specific need. Do you have a sensitive scalp? Do your hair get oily easily? On the contrary, have they been damaged by repeated exposure to chemical treatments or heat styling tools? Each shampoo, mask, conditioner, spray, and intensive treatment is there to provide your hair with what it needs.


Amaro, the product line for you Gentlemen: Times are changing and today, Men also want to take care of themselves, their skin, hair, and beard. The Amaro men's range is a feat in terms of efficiency and aesthetics. Very trendy, the packaging of Amaro products features clean lines. Vintage packaging and neutral colors ensure an elegant effect in your hair salon or bathroom.

HD Styling Products: Feeling like trying bold hairstyles? Volumizing mousse, curl defining products, fixing sprays, styling creams, gels, matte pastes... Everything you need is in the Farmavita catalog. Their high-quality ingredient composition ensures limitless styling possibilities.

Hair Coloring & Developers: Life Color Plus, B.Life Color, and Eve Experience. Hair coloring is a major focus of development and performance for Farmavita laboratories. With or without ammonia, Farmavita offers you choices. Hundreds of color references that will allow you to be who you want to be.

Bleaching: in powder, cream, or oil form, Farmavita bleaching products have proven themselves. Today recognized by hairdressers, Farmavita bleaching products have been designed with respect for professionals and customers, using the best and least aggressive ingredients possible.

Perming & Straightening: Life perm and K.Liss straightening. Want to give yourself a new style without spending hours curling or straightening your hair with heat styling tools that damage your hair? Discover Farmavita's K.Liss range of straightening products. Simple packaging and effective formulas to turn your mane into a beautiful, curly, disciplined, and seductive hairstyle.