Urban Keratin

URBAN KERATIN: Keratin to deeply repair your hair!

In 2010, the brand Urban Keratin was born from the meeting of Mélanie Audouin and Bernard Bigiaoui. This brand specializes in professional hair straightening products based on Keratin, and it introduced an innovative Brazilian straightening concept! The Urban Keratin straightening treatment is revolutionary as it reduces curls by up to 90%, providing exceptional hold for 3 to 5 months.
The reputation of Urban Keratin quickly spread, both in France and abroad. The Urban Keratin product lines are developed in compliance with European standards. French quality is evident in each line, through deep and long-lasting treatments. The hair care lines Blonde and Brunette FROM ST TROPEZ are the result of this expertise, enhancing the glamorous image of this French brand worldwide.
Today, Urban Keratin has expanded significantly, offering various lines tailored for blondes, brunettes, and all other hair types. The brand is a leader in the French market for Brazilian straightening products. The success of Urban Keratin goes beyond borders as it is distributed in 25 countries and has introduced 11 lines since its creation. This is why it caters to the needs of all hair types: afro, curly, natural, colored, highlighted, wavy, fine, thick, or damaged.

URBAN KERATIN The various lines

The Urban Keratin lines, including the styling range, mostly contain keratin and diamond powder for maximum shine and effectiveness. The raw materials are selected for their high quality, and the exclusive formulas are developed by the Urban Keratin laboratories. The results are immediate and dazzling!

Urban Keratin

The Urban Keratin Range is made from keratin nanoparticles, free of formaldehyde, and is specially designed to deeply repair and smooth ethnic hair types lastingly for 3 to 5 months. The energizing extracts of olive oil and coconut oil in Urban Keratin products restore the natural moisture of afro hair or very dry hair, giving them shine and softness. This Urban Keratin range makes hair smooth, free of frizz, and significantly reduces the volume of curly and frizzy hair. This straightening range is compatible with all chemical treatments. The range includes serum, mask, conditioner, shampoo, and treatment to tame and smooth very unruly hair.
The From St Tropez Range comes in two versions, one for brunettes and one for blondes. All products in these two lines are formulated and dedicated to blondes and brunettes. Indeed, the Blonde From St Tropez care range is designed to preserve the hair's shine while providing softness and brilliance. The range also contains violet pigments to reduce unwanted yellow reflections. The Brunette From St Tropez range is the best ally for dark hair, intensifying brown to brunette hair and enhancing multi-tonal reflections.

Urban Keratin Macadamia

The Urban Keratin Macadamia range is enriched with macadamia oil and is available in several lines to meet the specific needs of all hair types. This range is suitable for fine, sensitized, curly, colored, brunette, blonde, or red hair! Macadamia oil is of natural origin, making Makadamia a unique and innovative range.

Urban Keratin Lift Hair

The Urban Keratin Lift Hair range brings shine and radiance to the hair. The hair lifting provides an immediate and dazzling mirror effect to your hair. Find in this range a complete set to perform a hair lift at home or in a salon, as well as a shampoo, a treatment, and an oil to continue the mirror routine.