Redken

Redken: An iconic brand for hair beauty and health

Since its creation in 1960, Redken has established itself as one of the most influential and respected brands in the hairdressing industry. Founded by American chemist Paula Kent and hairdresser Jheri Redding, Redken stands out for its philosophy based on science, innovation, and education. In this article, we present the strengths of Redken, as well as the reasons for its success among professionals and individuals.

Redken Strong scientific roots

The philosophy of Redken is based on a rigorous scientific approach to hair beauty and health. Paula Kent, co-founder of the brand, herself suffered from hair and skin problems, which led her to work with chemistry experts to develop hair products suitable for people with sensitive hair and scalp. Thus, Redken products are formulated using quality ingredients selected for their effectiveness and gentleness.

Redken: Innovation and technology at the heart of products

Redken constantly relies on innovation to offer high-performance products tailored to the specific needs of each hair type. The brand has developed several patented technologies, such as the Interlock Protein Network (IPN) system, which strengthens the hair fiber, and the RCT technology, which targets and treats different areas of the hair according to their level of needs. Thanks to these advancements, Redken provides personalized solutions for every hair concern.

Redken A wide range of products for all needs

Redken offers a wide range of products to meet all hair care and styling needs. This includes shampoos, conditioners, masks, leave-in treatments, as well as styling and finishing products. The brand also stands out for its specific lines, such as Redken for Men, dedicated to men, or Redken Curvaceous, specially designed for curly and wavy hair.

Redken Strong commitment to education

Redken is recognized for its commitment to educating and training hairdressing professionals. The brand regularly organizes seminars, workshops, and training sessions for hairdressers and colorists, allowing them to acquire new skills and stay at the forefront of trends and techniques. Additionally, Redken collaborates with renowned ambassadors, such as Guido Palau, an internationally acclaimed hairdresser, who shares his expertise and creative vision with the Redken community.

Redken has established itself as a leading brand in the hairdressing and hair care industry, thanks to its philosophy based on science, innovation, and education.