Amika: professional care and styling



A brand full of colors... & commitments!

amika: is a colorful brand created by a group of hairdressing professionals and artists. Their dream? Create a high-performance brand that deviates from the usual standards, with the main objective: to offer healthy and clean products, for people and for the planet.

Own brand: the products are made without sulphates (SLS, SLES, ALS), without starch, without parabens, without aluminum and without 1300 other dubious ingredients.
Cruelty free: no product has ever been tested on animals and no product ever will be.
A green brand: all amika product packaging: is made of 100% recyclable plastic and 90% is made of recycled plastic.
A committed brand: amika: supports people who suffer from cancer with HairToStay.

10 collections to meet the needs of every hair type

Signature: to moisturize the hair on a daily basis
Detox collection: to cleanse, exfoliate and purify the scalp
Repair: to strengthen hair before it's too late
Smooth: for smooth & frizz-free hair
Color: to give your colored hair protection, shine and shine
Blonde: to enhance blonde hair
Texture: to texturize hair effortlessly
Volume: come to the rescue of your flat and fine hair
Curl: for beautiful bouncy curls
Hold: for hairstyles that last

Sea buckthorn, amika's signature super fruit:

The effectiveness of amika professional care and styling: is based on the choice of formula for each product. To become what she is today, amika: bet on a natural ingredient that she carefully selected: sea buckthorn. This plant is a shrub with light foliage and colorful fruits. Why him ? Sea buckthorn is known to be very hardy, suitable for the toughest conditions. This 'superfruit' is a true (and one of the few) sources of omega 7 fatty acids, making it the perfect ingredient for a healthy, strong and vital scalp and hair.

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