Wella Professionals has been innovating for more than 135 years in the professional hair coloring market. Its ambition is to offer hairdressers everything they could dream of to let their creativity express itself freely. For them, Wella Professionals has created several ranges of technical coloring products. Choose the type of color that suits your needs: permanent color with Koleston Perfect ME+ and Illumina Color , semi-permanent & temporary color with Color Fresh and Color Touch , vegetable color with Eos , root touch-ups with Insta Recharge , coloring for white/grey hair with True Gray or patinas with Shinefinity . Let yourself be buried by an avalanche of shades, natural and deep, original and luminous. Wella Professional is state-of-the-art hair color. Maintain your color results at home by creating a suitable routine with Wella Professionals hair care .