Enhance your colorful creations with the ammonia-free tonal coloring Shades ALK by Redken, the professional solution that combines the power of color with the care of a gloss in a single innovative cream-liquid formula. Designed for hairstylists who refuse to choose between performance and respect for the hair fiber, Shades ALK stands out as the essential reference for modern salons. Thanks to its alkaline formula enriched with a 14% hydro-magnetic complex, it attracts and fixes key players directly onto the hair fiber, instantly restoring the four visible signs of health: color, hydration, shine, and vitality. The result? Hair that is visibly healthier, 89% more hydrated, with natural movement and shine increased by 2.3 times from the very first application. Ammonia-free, fragrance-free, silicone-free, and ethanol-free, this professional range meets the needs of the most sensitive and the most demanding clients, combining gentleness and effectiveness in every tube. The coverage of gray hair up to 75% provides a natural and luminous result that perfectly bridges the gap between a delicate gloss and a fully committed permanent color. The hold lasts up to 8 weeks of preserved vibrancy, for a result true to the chosen shade and remarkable color intensity. Its unique cream-liquid texture guarantees optimal application precision, whether using a bowl and brush or a dosing bottle, with a simple 1+1,5 ratio in just 20 minutes of processing at room temperature. The range works with a single developer, the Pro-Oxide Cream Developer 10 volumes from Redken, simplifying the salon protocol while ensuring predictable and uniform color results. Another major advantage for colorists: the Shades ALK palette is 100% intermixable, from cool shades to the most intense reds, offering total artistic freedom without any constraint of reflection families. True to the iconic identity of Shades, this range perpetuates the beloved signature reflections of professionals, with a new dimension of care and glossy shine that transforms each service into a true beauty ritual. Committed to an eco-responsible approach, the Shades ALK range is packaged in tubes made from 95% recycled aluminum, with caps composed of 97% recycled plastic, and produced in a factory operating 100% on renewable energy. Whether your clients are looking for a luminous color without damage, natural gray hair coverage, or simply visibly healthier and more hydrated hair after each service, Shades ALK by Redken is the answer.