The Heart Vitality’s professional coloring embodies a new generation of hair color that cares for the hair while revealing an intense and long-lasting color. Designed for demanding hairdressers as well as coloring enthusiasts, the Heart range combines color performance with advanced hair care. Thanks to innovative technology, Heart coloring strengthens the hair fiber while coloring it, improving hair consistency and increasing its resistance by more than 35%*. Result: hair that is visibly stronger, shinier, and healthier from the very first application. Available in 47 shades, the Heart range allows for all desires: deep naturals, bright blondes, intense highlights, or bold shades. Each color is designed to provide even coverage, excellent longevity, and a radiant finish. The Heart technology relies on a multi-level action that works both at the core and the surface of the hair. The Omega Glow Complex deeply hydrates and nourishes the hair fiber while improving elasticity through a protective lipid film. Hair thus becomes more supple, shiny, and perfectly hydrated. Phytokeratin strengthens the internal structure of the hair and consolidates the cuticles. It improves the fiber's resistance and provides an ideal consistency for strong and durable hair against chemical aggressions. Pomegranate extract, known for its antioxidant properties, protects the color and intensifies the pigments. It ensures a long-lasting, luminous color that is resistant to oxidation. The Heart coloring cream has a naturalness index between 86 and 89%**, for a formula that is more respectful of the hair. Its creamy texture facilitates mixing, application, and even distribution of the color. Depending on the shades, the processing time is perfectly controlled: 35 minutes for tone heights from 1 to 10; 45 minutes for super-lightening shades, with the possibility of extending up to 50 minutes. The range consists of 3 essential products: The Heart Vitality’s coloring cream, at the heart of color performance. The appropriate oxidant, for optimal pigment development. The super-lightening shades, ideal for pure and luminous blondes. With Heart Vitality’s, coloring becomes a true strengthening treatment. Hair is resilient, healthy, shiny, and intensely colored while maintaining a high naturalness index. An ideal solution for those seeking a caring, high-performance, and professional coloring.