Hair loss is a common concern that affects both women and men at all ages. Stress, fatigue, hormonal imbalances, seasonal changes, or inappropriate care can weaken the hair bulb and cause temporary or prolonged hair loss. To effectively address this, Kérastase has developed expert treatments that target the hair fiber and scalp to strengthen the roots, stimulate growth, and slow down hair loss. The Genesis range, designed to combat reactive hair loss, combines aminexil, ginger root, and edelweiss native cells to strengthen the fiber and tone the scalp. The Bain Hydra-Fortifiant Genesis is a balancing shampoo that gently cleanses fine hair prone to hair loss while maintaining the scalp's balance. It removes impurities, regulates sebum, and prepares the hair for anti-hair loss treatments. Additionally, the Masque Reconstituant Genesis acts as a deep fortifying treatment. It strengthens weakened hair fibers, prevents breakage, and intensely nourishes the lengths, making them more resilient and supple. For targeted action on the scalp, the Sérum Anti-Chute Fortifiant Genesis is a daily leave-in treatment that acts directly at the root. Thanks to its concentrated formula with aminexil, ginger root, and caffeine, it improves hair anchorage, slows down hair loss, and promotes an environment conducive to hair growth. Together, these products visibly reduce hair loss, strengthen hair from root to tip, and restore confidence and density to your hair. The advanced technology from Kérastase works in synergy to meet the needs of weakened hair, combining performance and sensoriality. Whether your hair loss is related to stress, the season, or mechanical damage, these expert treatments provide you with a personalized and effective solution. In addition to their proven effectiveness, the pleasant textures and subtle fragrances transform each application into a true moment of care. Adopt a fortifying hair routine by Kérastase to achieve stronger, anchored, and visibly revitalized hair. With Kérastase, fight against hair loss while respecting the health of your scalp.