The Générik oxidation hair color is the essential ally for hairdressing professionals and discerning individuals seeking a lasting and vibrant result. With a rich palette of 85 shades, it meets all expectations, from natural highlights to bold colors, while following the universal numbering system for simplified shade identification. Carefully formulated, the oxidation coloring cream offers perfect coverage for 100% of gray hair, ensuring a uniform and luminous finish across the entire hair. The creamy texture allows for easy and precise application, ensuring impeccable technical work even on challenging hair. Designed to meet the needs of professional hairdressers, the Générik range combines performance and comfort, with a gentle formula that respects the hair fiber while revealing an intense and long-lasting color. Thanks to its deep action, it penetrates the cuticle to permanently fix the pigments and ensure long-lasting hold without premature fading. Hair regains exceptional shine, incomparable softness, and color intensity that lasts wash after wash. Whether for classic coloring or more complex techniques like highlights, balayage, or tone-on-tone effects, the Générik oxidation coloring cream adapts to all desires and hair textures. Versatile and economical, it is ideal for hair salons looking for a quality solution at an accessible price, without compromising on results. With its wide range of shades, it allows for playing with contrasts and customizing each creation according to current trends and client preferences. The Générik range has established itself as a must-have for achieving professional results at home or in the salon, ensuring a deep, uniform, and vibrant color that perfectly meets expectations. Tested and approved by hairdressing experts, the Générik permanent hair color combines technical expertise and innovation to enhance every hairstyle.