Dive into the revolutionary world of hair coloring with Elumen by Goldwell, now available on Beauty Coiffure. This cutting-edge range marks the beginning of a new era in the art of hair coloring, offering a luxurious alternative to traditional methods. With Elumen, Goldwell pushes the boundaries of color science to illuminate your hair from within, creating stunning results that redefine beauty and hair health standards. Elumen stands out with its unique approach to permanent coloration without oxidation, ensuring 100% coverage of gray hair and color intensity up to 76% higher than that achieved with classic permanent dyes. It's not just a promise of color; it's a guarantee of up to 37% superior shine, revealing hair with unparalleled luminosity. What makes Elumen exceptionally special is its active principle without peroxide or ammonia. Instead of aggressively opening the hair cuticle, Elumen technology works through a magnetic effect that allows color pigments to penetrate deeply and permanently fix into the hair fiber. The result? Vibrant and brilliant colors that withstand time, accompanied by a shimmering shine and unmatched color retention. But Elumen does not just color. Its innovative formula also helps repair hair, filling porous areas for a perfectly smooth surface that spectacularly reflects light. Your hair not only appears healthy; it truly is, with a substantial improvement in its structure. The application of Elumen is a beauty ritual that transforms coloring into a moment of pure pleasure. Easy and enjoyable, it involves a few simple steps, from direct application to the use of specific products like Elumen shampoo and Elumen Lock, which seal in color for exceptional durability. Experience the Elumen difference on Beauty Coiffure. Dare to choose a color that not only covers, but transforms; a color that not only shines, but illuminates. With Elumen by Goldwell, you're not just choosing a new shade; you're choosing a new dimension of hair beauty. Let your hair shine from within with Elumen, and reveal to the world the true essence of your beauty.