Discover Dia Color, the latest innovation from L'Oréal Professionnel, specially designed to compensate for the effects of melanin loss in your hair. This revolutionary formula, 92% natural in origin, brings a new dimension to hair coloring. Enjoy six weeks of dazzling color. Dia Color makes your hair up to 3 times shinier, revealing incomparable shine. With up to 70% coverage on white hair, Dia Color offers a 100% faithful and natural tonal result, perfect for those wanting an authentic and vibrant look. Total absence of ammonia, resorcinol, PPD, SLS and polymers, guaranteeing a gentle coloring experience that is respectful of your scalp and hair. Committed to the environment and your hair health, Dia Color is formulated with up to 92% ingredients of natural origin. With an assortment of 40 shades, Dia Color gives you the freedom to choose the perfect shade that reflects your style and personality.