New Inoa vegan coloring from L'Oréal Professional . Inoa vegan allows you to obtain effective professional results while respecting the hair and the hairdresser thanks to its vegan and ammonia-free composition. Inoa is the luxurious experience of professional hair color . Everything you loved about the old formula is now easier to apply and offer to your customers. The patented ODS technology is formulated with 60% oil and without ammonia. The shades remain unchanged. Its gentle formula protects the scalp optimally. Finally, Inoa covers up to 100% of white hair . In the new Inoa vegan version, L'Oréal Professionnel has worked on the texture which has been lightened. In addition to now being vegan, additive waxes have been removed for easier application. The new Inoa coloring provides better performance: +48% shine , 0 visible damage , + hydration and nutrition of the hair. End your performance with the Metal Detox ritual. Customers can also maintain their Inoa Végan color result with Serie Expert Metal Detox treatments.