Izumi Tonic by shu uemura art of hair is a prestigious hair care range. It meets the needs of dry and thinning hair . Inspired by the ancestral traditions of Japan , shu uemura's Izumi Tonic products take up the "yu-su-ru" codes of styling hair by bathing it in rice water . Discover the different Izumi Tonic hair treatments: fortifying shampoo , fortifying treatment , fortifying mask , thickening serum and energizing fortifying water . Used routinely, they strengthen, thicken, moisturize and restore shine to fragile hair ! The precious formula used in the manufacture of Izumi Tonic treatments is rich in essential minerals and vitamins . The rice water contained in each of these treatments is at its optimum concentration to coat the fiber and provide it with all its benefits. Hair is 30x stronger. They are shinier, thicker and more disciplined. The forks are reduced by 91%.