True Gray coloring - Wella

1/3 of women and 1/2 of men over 65 have decided to no longer be afraid of aging and to assume responsibility for their salt-and-pepper hair . They are proud of their natural color and do not wish to damage their hair. For them, Wella Professionals has imagined True Grey , the coloring care service to enhance white and salt and pepper shades. True Gray is made up of 7 sheer shades , an activator and a conditioner. Result without obligation and without damage to the hair. The 7 True Gray shades are divided into 3 intensity levels : light (90% to 100% white hair), medium (50% to 70% white hair) and dark (40 to 50% white hair). More than just coloring, True Gray plays on nuances, depth, light, textures... Its pure pH technology (7) is similar to that of water , maintaining the original structure of the hair. The oxidative pigments used are different from those of conventional colorings, which makes it possible to best imitate the natural color of the hair. The latter is bright and full of vitality .