LIFE COLOR PLUS - Excelsa HP technology offered by Farmavita . Excelsa HP which is in Life Color Plus is the new technology, which contains the main active components for the well-being of the hair (water, proteins, lipids). Strength and hold: Excellent coverage. 100% result on white hair (coverage and maximum duration of color, shine). Coloring Life Color Plus offers a wide choice of colours: 130 (including 12 Mineral shades), correctors: 5, neutral: 1. Technology: Triple innovation: ultra easy and quick to mix, thanks to its very soft emulsion cream. The base can be prepared quickly and the mixture with the oxidizing cream is very quick to obtain. The result is a very creamy and soft emulsion. Contains a new anti-allergic molecule that acts as a protective barrier for skin and hair, with a feeling of soothing action during application and pause. No more smell of ammonia, it's the end of tingling sensations and unpleasant odors! The ammonia has been neutralized thanks to a revolutionary perfume base which, instead of masking the smell, completely absorbs and destroys the odorous molecules of ammonia.