B.LIFE COLOR - Coloring without ammonia offered by Farmavita . Tone-on-tone coloring (ammonia-free) , enriched with Argan oil and vitamin E , is ideal for brilliant colors while covering 100% white hair . Its formula softens, revitalizes, moistens and improves the elasticity of the hair. This new formula meets the highest requirements for naturally exceptional product quality. This ammonia-free coloring will give you complete satisfaction for a sophisticated result and a totally natural look. A formula based on Argan oil: Argan oil is a luxury oil, extracted from the grains (kernels) of nuts of the Argan tree protecting the hair by increasing shine and vibration. Argan oil is exceptionally rich in vitamins A, B1, B2, B6, E, carotene, omega 6 and 9 but also in essential fatty acids . This very rich blend offers intense nourishing properties and anti-aging protection for your hair.