75% of French women say they lose their hair and 40% of them are under 35 years old. Kérastase designed Genesis for these women, in response to reactive hair loss . Indeed, hair loss is not only linked to age, but can be linked to an event: stress, pregnancy... Genesis is a range of tailor-made anti-hair loss care for weakened hair. tending to fall. -84% less drop . How ? Kérastase Genesis instantly reduces hair loss by fortifying the fiber. The formula of products from the Genesis range promotes the anchoring of the hair on the scalp. It draws its virtues from several ingredients: ginger root which stimulates micro-circulation, Aminexil which protects the activity and health of the scalp and Edelweiss which protects and hydrates in depth. The Genesis range consists of 6 products: the hydra-fortifying bath and the nutri-fortifying bath to cleanse the hair, the replenishing mask to treat the hair, the thermal defense treatment to texturize, the fortifying anti-hair loss serum and the fortifying ampoules. anti-hair loss to treat hair loss from the root.