Bronz' Express

Bronz'Express, the icon of self-tanners

The inimitable, unique, incomparable, and cult brand, especially thanks to its legendary product for over 60 years: The Bronz'Express lotion.

The story of a cult brand

Created over 60 years ago in 1960 by the Académie Scientifique de Beauté, Bronz'Express completely revolutionized the world of cosmetics with its cult product: the tinted self-tanning lotion. It was the first liquid self-tanner to provide an immediate result. It was quickly nicknamed "The tanning water."

The majority of self-tanners have an unpleasant and hard-to-mask scent. This is mainly due to the active ingredient that activates the skin's natural melanin: DHA. What made the Bronz'Express self-tanning lotion so iconic among its users worldwide is its effectiveness and natural result, but also its irresistible Ylang-Ylang fragrance, which allows for a pleasant application without the typical and unappreciated scent of classic self-tanners.

Legendary yesterday, legendary today

The tinted self-tanning lotion has had different looks over the years, but its iconic formula has remained unchanged since 1960. Often imitated but never equaled, its success is still relevant. One bottle is sold every minute worldwide! Today, at sixty, the Tinted Self-Tanning Lotion has not aged a day and remains a legendary self-tanner. The name Bronz’Express is now synonymous with a natural tan even without the sun and unique expertise.

To meet all desires, the expertise of the Tinted Self-Tanning Lotion has been extended to different textures to offer unparalleled sensory moments, especially with the tinted self-tanning gel. Its moisturizing and melting texture will flood your skin with intense freshness while leaving it with a sunny veil.

Radiant with expertise, the Bronz’Express brand has become the synonym of radiance and sunless tanning with an immediate effect. It naturally establishes itself as the icon of self-tanners.