Generik is the leading brand in professional hair color at low prices. In addition to its accessibility, Generik offers quality hairdressing products, designed and developed by professionals in the world of hairdressing and coloring. Building on its success, Generik now offers several ranges of colorings: BBHair Plex colorings, ammonia-free colorings, oxidation colorings , technical products , color care and wick colorings . Generik expands its professional offer with classic patinas and BBHair Shine patinas. The brand protects your hair and your color with a whole range of post-coloring care.