On the bleach side, Kadus offers True Blondes , which provides premium pure blonde results. Its creamy consistency, after mixing, allows easy application. True Blondes uses HydroProtect technology to lock in moisture with its moisture-binding lipids. The activated mass of True Blondes begins to swell to ensure that the entire hair fiber is fully enclosed for even lift . All hair strands are also lightened, delivering pure blonde color results.